Authentically Crafted Denim

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Latest Technology

Denim Enzyme Washing: Achieving a Worn Look Sustainably

Laser Technology on Jeans (Denim)

Ozone Washing: A Modern Approach to Denim Finishing

From The Blog

Industry outlook

From the California gold rush to Sydney Sweeney: How denim became the most enduring garment in American fashion

Eco- Friendly

How many gallons of water does it take to make one pair of jeans?

Industry outlook

The Future of Denim: Sustainable, Stylish, and Smart

Laser Technology

Revolutionizing Denim: The Power of Laser Finishing

Merchandising

From Blueprint to Blue Jeans: The Manufacturing Process

Recent News

Win a Pair of Custom-Made 20 oz. Black Selvedge Jeans

Where I’d Start with One-Washed Unsanforized Denim

Ready to Wear: One-Washed Unsanforized Jeans

Slubby Denim: What It’s Like Once You Actually Wear It

HIROSHI KATO’s Monster Slub Isn’t What You Expect

5 Key Pieces from Bleu de Chauffe

The Guide to Japanese Denim Brands You’ve Been Missing

The Definitive Guide to Japanese Denim Brands