Authentically Crafted Denim

In the Heart of Southern Africa, Lesotho

Latest Technology

Denim Enzyme Washing: Achieving a Worn Look Sustainably

Laser Technology on Jeans (Denim)

Ozone Washing: A Modern Approach to Denim Finishing

From The Blog

Industry outlook

From the California gold rush to Sydney Sweeney: How denim became the most enduring garment in American fashion

Eco- Friendly

How many gallons of water does it take to make one pair of jeans?

Industry outlook

The Future of Denim: Sustainable, Stylish, and Smart

Laser Technology

Revolutionizing Denim: The Power of Laser Finishing

Merchandising

From Blueprint to Blue Jeans: The Manufacturing Process

Recent News

Why I (Finally) Built a Guide to Raw Denim Brands

The Best Raw Denim Brands in the World

Why Some Denim Doesn’t Fade the Way You Want

What Most People Actually Want from Jeans

Spring Is Here! Time to Give Your Wardrobe a Refresh?

You Don’t Need (More) Jeans, You Need to Build a Wardrobe

10 Menswear Classics That Will Never Go Out of Style

Got the Jeans, Tees, and Boots? Here’s What to Invest In Next