Authentically Crafted Denim

In the Heart of Southern Africa, Lesotho

Latest Technology

Denim Enzyme Washing: Achieving a Worn Look Sustainably

Laser Technology on Jeans (Denim)

Ozone Washing: A Modern Approach to Denim Finishing

From The Blog

Industry outlook

From the California gold rush to Sydney Sweeney: How denim became the most enduring garment in American fashion

Eco- Friendly

How many gallons of water does it take to make one pair of jeans?

Industry outlook

The Future of Denim: Sustainable, Stylish, and Smart

Laser Technology

Revolutionizing Denim: The Power of Laser Finishing

Merchandising

From Blueprint to Blue Jeans: The Manufacturing Process

Recent News

The Definitive Guide to Japanese Denim Brands

The Legacy of Adriano, and the Uncertain Future of the UHR

Why “Just Size Up” Doesn’t Work with All Shrink-to-Fits

Why Three Pairs of Spanx Jeans Might Be Enough to Replace All the Bottoms in Your Closet

Shrink-to-Fit Selvedge: How to Buy Unsanforized Jeans

Denim Without Limits: Find the Softest, Most Flexible Fits for Your Everyday Life

Why I (Finally) Built a Guide to Raw Denim Brands

The Best Raw Denim Brands in the World