Authentically Crafted Denim

In the Heart of Southern Africa, Lesotho

Latest Technology

Denim Enzyme Washing: Achieving a Worn Look Sustainably

Laser Technology on Jeans (Denim)

Ozone Washing: A Modern Approach to Denim Finishing

From The Blog

Industry outlook

From the California gold rush to Sydney Sweeney: How denim became the most enduring garment in American fashion

Eco- Friendly

How many gallons of water does it take to make one pair of jeans?

Industry outlook

The Future of Denim: Sustainable, Stylish, and Smart

Laser Technology

Revolutionizing Denim: The Power of Laser Finishing

Merchandising

From Blueprint to Blue Jeans: The Manufacturing Process

Recent News

Where I’d Start with One-Washed Unsanforized Denim

Ready to Wear: One-Washed Unsanforized Jeans

Slubby Denim: What It’s Like Once You Actually Wear It

HIROSHI KATO’s Monster Slub Isn’t What You Expect

5 Key Pieces from Bleu de Chauffe

The Guide to Japanese Denim Brands You’ve Been Missing

The Definitive Guide to Japanese Denim Brands

The Legacy of Adriano, and the Uncertain Future of the UHR